{"id":36479,"date":"2023-06-26T11:39:08","date_gmt":"2023-06-26T11:39:08","guid":{"rendered":"http:\/\/649976d77c5e362d52bc8d64"},"modified":"2023-08-31T08:54:42","modified_gmt":"2023-08-31T08:54:42","slug":"salesforce-connections-driving-customer-success-with-ai","status":"publish","type":"post","link":"https:\/\/web.kalpakprojects.com\/Extentia\/salesforce-connections-driving-customer-success-with-ai\/","title":{"rendered":"Salesforce Connections: Driving Customer Success with AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36479\" class=\"elementor elementor-36479\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6299865 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6299865\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01787de ot-flex-column-vertical\" data-id=\"01787de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70342ed elementor-widget elementor-widget-heading\" data-id=\"70342ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h6 class=\"elementor-heading-title elementor-size-default\">Salesforce Connections: Driving Customer Success with AI <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31f4293 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31f4293\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb74425 ot-flex-column-vertical\" data-id=\"cb74425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddbd4af elementor-widget elementor-widget-image\" data-id=\"ddbd4af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_d57a5a251f924525bb4f5cd6c59f4677mv2.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_d57a5a251f924525bb4f5cd6c59f4677mv2.webp 740w, https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_d57a5a251f924525bb4f5cd6c59f4677mv2-300x169.webp 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c2ccf elementor-widget elementor-widget-text-editor\" data-id=\"a8c2ccf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"text-decoration: underline;\"><span style=\"color: red; text-decoration: underline;\">Salesforce Connections<\/span><\/span> is an annual conference that brings together Salesforce customers, partners, developers, industry professionals, and the Salesforce community to delve into the latest trends, innovations, and best practices in sales, marketing, service, and technology.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ab6e7b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ab6e7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39649e7 ot-flex-column-vertical\" data-id=\"39649e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4121405 elementor-widget elementor-widget-image\" data-id=\"4121405\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"270\" src=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_615523a41da84be38d0ffd30816ab089mv2.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_615523a41da84be38d0ffd30816ab089mv2.webp 360w, https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_615523a41da84be38d0ffd30816ab089mv2-300x225.webp 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d7fcd17 ot-flex-column-vertical\" data-id=\"d7fcd17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-869c064 elementor-widget elementor-widget-text-editor\" data-id=\"869c064\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Jaya Kasturi, Vice President, Delivery at Extentia, a <span style=\"text-decoration: underline;\"><span style=\"color: red; text-decoration: underline;\">Merkle<\/span> <\/span>Company, had an amazing experience attending Salesforce Connections in the windy city of Chicago! As the highly anticipated Salesforce Connections, the ultimate conference for customer engagement, unfolded, Extentia and Merkle eagerly joined in to indulge in networking opportunities with the Ohana and expert-led sessions, specifically tailored to propel marketing advancements, revolutionize commerce strategies, and elevate customer experiences! The event highlighted the features,success stories, and strategies for fostering business growth and improving customer engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f6393d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f6393d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bc9d94 ot-flex-column-vertical\" data-id=\"5bc9d94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e02ad08 elementor-widget elementor-widget-text-editor\" data-id=\"e02ad08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tKey Announcements at Salesforce Connections: \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5144888 elementor-widget elementor-widget-text-editor\" data-id=\"5144888\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tExciting news was unveiled regarding how Salesforce empowers us with AI, allowing us to save time and concentrate on fostering creativity and innovation in our day-to-day operations and interactions with customers.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d6f903 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d6f903\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bff8fad ot-flex-column-vertical\" data-id=\"bff8fad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-064e972 elementor-widget elementor-widget-text-editor\" data-id=\"064e972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"text-decoration: underline;\"><span style=\"color: red; text-decoration: underline;\">Marketing GPT<\/span><\/span>: An exciting addition to Salesforce&#8217;s AI capabilities. It provides marketers with an AI-connected user interface, enabling personalized, relevant, and engaging experiences at every touchpoint. This empowers productivity and fosters creativity and innovation in customer interactions.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-051031e elementor-widget elementor-widget-image\" data-id=\"051031e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2-1024x538.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2-1024x538.jpg 1024w, https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2-300x158.jpg 300w, https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2-768x403.jpg 768w, https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2.jpg 1316w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e2f869 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e2f869\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6b253 ot-flex-column-vertical\" data-id=\"4f6b253\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-068ceb7 elementor-widget elementor-widget-text-editor\" data-id=\"068ceb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"text-decoration: underline;\"><span style=\"color: red; text-decoration: underline;\">Commerce GPT<\/span><\/span>: An exciting addition to Salesforce&#8217;s AI capabilities. It provides marketers with an AI-connected user interface, enabling personalized, relevant, and engaging experiences at every touchpoint. This empowers productivity and fosters creativity and innovation in customer interactions.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-112884d elementor-widget elementor-widget-image\" data-id=\"112884d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2-1024x538.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2-1024x538.jpg 1024w, https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2-300x158.jpg 300w, https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2-768x403.jpg 768w, https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_5ea95df29aaf4183b90e682e00f16043mv2.jpg 1316w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-608f493 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"608f493\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d75226c ot-flex-column-vertical\" data-id=\"d75226c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb73c92 elementor-widget elementor-widget-text-editor\" data-id=\"eb73c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"text-decoration: underline;\"><span style=\"color: red; text-decoration: underline;\">Google Cloud x Data Cloud Integration<\/span><\/span>: A game-changer for us, simplifying data access across platforms. This integration reduces time, cost, and complexity, empowering us to make efficient, data-driven decisions that lead to better business outcomes and customer experiences.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e559175 elementor-widget elementor-widget-text-editor\" data-id=\"e559175\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Customer Data Privacy and Compliance: The importance of customer data privacy and compliance, especially under regulations like GDPR and CCPA, was emphasized. Salesforce showcased its dedication to data security and privacy, including new features and regulatory requirements for safeguarding customer data.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bcb3c4 elementor-widget elementor-widget-text-editor\" data-id=\"6bcb3c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThese announcements have inspired Extentia to embrace AI-driven marketing, enhance commerce experiences, streamline data access, and prioritize customer data privacy. We&#8217;re excited to explore these tools to improve our operations and continue to deliver exceptional customer experiences.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe4d2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe4d2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32d3adb ot-flex-column-vertical\" data-id=\"32d3adb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cfd59b elementor-widget elementor-widget-text-editor\" data-id=\"7cfd59b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tKeynote Highlights \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8fb1b elementor-widget elementor-widget-text-editor\" data-id=\"7f8fb1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSessions at Salesforce Connections 2023 featured influential leaders and experts sharing valuable insights on customer-centric innovation.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514c8b7 elementor-widget elementor-widget-image\" data-id=\"514c8b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"387\" src=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_ebc9ce9cb1be46d5bc7c4d05d8338b2fmv2.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_ebc9ce9cb1be46d5bc7c4d05d8338b2fmv2.webp 740w, https:\/\/web.kalpakprojects.com\/Extentia\/wp-content\/uploads\/2023\/06\/16fa7f_ebc9ce9cb1be46d5bc7c4d05d8338b2fmv2-300x157.webp 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6aac2 elementor-widget elementor-widget-text-editor\" data-id=\"0a6aac2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Salesforce President, Sarah Franklin, discussed customer success, technology&#8217;s impact on connections, and AI-driven commerce:<br \/><br \/><\/p><ul><li>How AI enhances engagement and delivers personalized experiences at scale<\/li><li>The power of the Salesforce Platform, emphasizing updates to Einstein and Lightning that transform customer engagement<\/li><li>Salesforce\u2019s sustainability efforts and positive societal impact<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b319c64 elementor-widget elementor-widget-text-editor\" data-id=\"b319c64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Salesforce Connections 2023 showcased Salesforce&#8217;s power as a comprehensive platform for commerce, CRM, and marketing automation. We gained valuable insights, takeaways, and interacted with a network of professionals passionate about exceptional customer experiences. This event left us inspired and eager to explore the limitless possibilities of AI in revolutionizing customer experiences. The future is undoubtedly exciting!<\/p><p>Extentia has over a decade of experience across various clouds, including Sales, Service, Marketing, and Experience Cloud, with a strong focus on Health Cloud, Salesforce Industries Health, and Financial Services Cloud implementations. As Salesforce certified PDO Experts, Extentia has proven expertise in Salesforce&#8217;s security review processes and works with ISVs across the globe to define, wireframe, develop, package, and list products on the Salesforce AppExchange.<\/p><p>Extentia&#8217;s team strives to deliver value to customers consistently with experience-centric transformation, design-led solutions, and Customer 360 implementations, with a particularly impressive track record in building Salesforce solutions with Lightning Web Components (LWC), Tableau CRM, Heroku, and third-party integrations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24218af elementor-widget elementor-widget-text-editor\" data-id=\"24218af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To learn more about Extentia&#8217;s <span style=\"text-decoration: underline;\"><span style=\"color: red; text-decoration: underline;\">Salesforce Practice<\/span><\/span>, write to us at <span style=\"text-decoration: underline;\"><span style=\"color: red; text-decoration: underline;\">salesforce.consulting@extentia.com<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ba269 elementor-widget elementor-widget-text-editor\" data-id=\"70ba269\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read other Extentia Blog posts <a href=\"https:\/\/web.kalpakprojects.com\/Extentia\/media-resources\/blog\/\"><span style=\"color: red;\"><span style=\"text-decoration: underline;\">here<\/span><\/span><\/a>!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2972adb 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class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75f2dc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75f2dc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55272a3 ot-flex-column-vertical\" data-id=\"55272a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e04e46 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e04e46\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Salesforce Connections: Driving Customer Success with AI Salesforce Connections is an annual conference that brings together Salesforce customers, partners, developers, industry professionals, and the Salesforce community to delve into the latest trends, innovations, and best practices in sales, marketing, service, and technology. Jaya Kasturi, Vice President, Delivery at Extentia, a Merkle Company, had an amazing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-36479","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/posts\/36479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/comments?post=36479"}],"version-history":[{"count":21,"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/posts\/36479\/revisions"}],"predecessor-version":[{"id":37801,"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/posts\/36479\/revisions\/37801"}],"wp:attachment":[{"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/media?parent=36479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/categories?post=36479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.kalpakprojects.com\/Extentia\/wp-json\/wp\/v2\/tags?post=36479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}